Disclaimer
Important information about using our UTM Builder service
Last updated: January 2025
Important Notice
The information and tools provided by UTM Builder are for educational and convenience purposes only. While we strive to provide accurate and helpful tools, we make no guarantees about the effectiveness of UTM tracking or the accuracy of generated URLs.
No Tracking Guarantees
We do not guarantee that UTM parameters will be tracked correctly by all analytics platforms.
UTM tracking effectiveness depends on many factors beyond our control, including:
- Proper configuration of your analytics platform (Google Analytics, etc.)
- User browser settings and ad blockers
- Privacy settings and cookie preferences
- Redirects and URL modifications by third-party platforms
- Technical issues with analytics tracking codes
- Platform-specific limitations and restrictions
User Responsibility
Users are solely responsible for:
- Testing generated URLs before deploying them in campaigns
- Verifying that UTM parameters are being tracked correctly
- Ensuring compliance with applicable privacy laws and regulations
- Obtaining necessary consents for tracking and analytics
- Maintaining backup records of campaign URLs and parameters
- Understanding the limitations of UTM tracking
Legal Compliance
Users must ensure their use of UTM parameters and tracking complies with:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- CAN-SPAM Act and similar anti-spam regulations
- Platform-specific terms of service (Google, Facebook, etc.)
- Industry-specific regulations and guidelines
- Local privacy and data protection laws
We are not responsible for ensuring your compliance with applicable laws.
Tool Limitations
Our UTM Builder tool has the following limitations:
- Does not validate destination URLs for availability or content
- Cannot guarantee URL compatibility with all platforms
- Does not check for character limits on specific platforms
- Cannot prevent URL modification by intermediary services
- Does not provide campaign performance analytics
- Local storage may be cleared by browser settings
Third-Party Services
Our tool may integrate with or reference third-party services. We disclaim responsibility for:
- Availability and performance of third-party analytics platforms
- Changes to third-party UTM parameter handling
- Data processing practices of external services
- Security of third-party platforms and their tracking
- Accuracy of information provided by external sources
Service Availability
We do not guarantee continuous availability of our service.
The service may be temporarily unavailable due to:
- Scheduled maintenance and updates
- Technical difficulties or server issues
- Force majeure events beyond our control
- Security incidents requiring service interruption
- Third-party service dependencies
Data and Privacy
While we process data locally in your browser, we disclaim responsibility for:
- Data loss due to browser issues or user actions
- Security of data stored in your browser's localStorage
- Privacy implications of sharing generated URLs
- Data handling by destination websites you link to
- Compliance with your organization's data policies
Best Practices Recommendation
We recommend the following best practices:
- Always test UTM-tagged URLs before launching campaigns
- Keep a backup record of your UTM parameters
- Regularly verify that tracking is working correctly
- Stay informed about privacy law changes
- Use clear, descriptive UTM parameter values
- Document your UTM naming conventions
Questions and Support
If you have questions about this disclaimer or need clarification about our service limitations, please contact us:
Email: contact@founder7.com
Contact Form: Contact Page
Final Disclaimer
By using our UTM Builder service, you acknowledge that you have read and understood this disclaimer and agree to use the service at your own risk. You understand that we provide no warranties or guarantees regarding tracking accuracy, service availability, or fitness for any particular purpose.